ENG3U CPT

Media Studies CPT - Media Analysis Presentation

Collect 5, and analyze 1 (one) print advertisement, and present your findings to the class. Build your presentation with your school Google account using Google Slides. Presentations must be under 10 minutes.

Brainstorm

1. Make a list of some of your favourite:

   • fast foods or prepared foods

   • drinks

   • video games

   • television shows (television or streaming)

   • broadcast sport / e-sport

2. Use a graphic organizer to help you narrow down your choice to one per category.

Find Graphical Advertisements

1. Use a Google image search and add the keywords "advertisement" / "ad" / "advertising" when you search. Do not use a parody. Make sure your print ad is real. OR SEE STEP 2:

2. Use either the Clio Awards or Ads of the World. I recommend this approach. The size and quality of the image will be better.

3. Try to collect 1 print ad per category. You will end up with 5 (the one you will analyze and 4 others representing various categories).

4. Do not submit a parody. Make sure your print ad is real. If you are not sure, ask me. Please note that ads from Clio and Ads of the World are never parodies.

Backup Your Ads

1. Do not wait to backup your ad. Make a copy of the images as you find them. If you can't open the image, but can only see it in the Google search, take a screenshot of it. If you are using an ad from a magazine, take a good picture of it.

2. Make note of where the image came from. For each image write down:

3. Name of Product. "Title of webpage." Title of website. Date of Access. URL.

4. Arrange them in folders so you can decide which you want to use.

5. Place your 5 (the one you will analyze and 4 others representing various categories) ads as images into your presentation.

Rough Work

1. Follow the steps in Tips for Reading Graphical Texts to help you understand the print advertisement, take jot notes.

2. Using Reading Visual Texts and Advertisements as a guide, analyze 1 print advertisement, take jot notes.

Final Product

• Answer the questions listed in the Questions for Exploring the Key Concepts of Media Literacy. These will become your speaking notes for 1 print ad.

• Follow the Tips for Reading Graphical Texts. They will help you focus on the important aspects of your 1 print advertisement.

• Answer the questions listed in Questions for Deconstructing Media Images. These will become your speaking notes for 1 print ad.

• Answer the following questions in your presentation for an ad that you would make:

  • describe the category of product you would make a print ad for

  • what audience would you target?

  • where would you put your ad?

  • what specific elements would your ad have? why?

• Your Works Cited slide must list the five images.

• Present your findings to the class in a presentation. Use your school Google Slides. Presentations must be under 10 minutes.

• Submit this assignment to Google Classroom.

Works Cited

Use the following modified MLA citation for your works cited.

Name of Product. "Title of webpage." Title of website. Date of Access. URL.

Checklist & Reading the Rubric

Knowledge Mark - Your general understanding of your 4 ads using Key Concepts / Questions for Exploring the Key Concepts of Media Literacy. This is an overview and introduction. Think about the Rough Work steps when you plan this part. You do not have to give a full analysis of 4 ads. Group key examples.

Thinking Mark - Analysis of your 1 ad using Questions for Deconstructing Media Images . This is the full analysis of 1 ad.

Communication Mark - Slides and your presentation skills. Read: How Not to Make a Presentation

Application Mark - The section of the CPT that deals with a print ad that you would make

ENG3U EXAM

Final exam preparation.